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Industry Best Practices



11th December 2014

Server Down? Your Customers Deserve Better Than an Error Message!

Your IT team is great at many things, but crafting a timely ‘server down’ notice in lieu of the...

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13th June 2014

When It Comes to Application Downtime, Perception Isn’t Reality

CloudEndure recently published their 2014 State of Public Cloud Disaster Recovery report. Their...

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12th March 2014

Essential Reputation Management Tips for SaaS Vendors

Everyone has the right to express their opinions about your company and the products and services...

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19th February 2014

How to Communicate Downtime

How Not To Communicate Downtime: One EmailWe all occasionally overlook an email – including those...

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21st November 2013

3 Tips for Increasing SaaS Sales

Business interest in SaaS applications is growing. An April 2013 Saugatuck Technology survey of...

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13th September 2013

Build Your Brand with Downtime

Most marketers, and business people in general, tend to define brand in a way that I feel overly...

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